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[Chinese shoes Network - Brand Dynamics] attention this week for the first-quarter report released Nike analysts and investors, as China's economic slowdown led to decline in consumer demand, the Chinese market is causing serious concerns . Analysts investment bank Canaccord Genuity Lyon (Camilo Lyon) said that, given the prevalence of the entire market product inventory backlog and excessive discounts problems, we Nike's business in China more cautious. Lyon has just ended a week-long China trip. He said there was no doubt that Nike is in a strong leading position in China, however, this advantage is also affected by a variety of macro and competi cheap jordans for sale tive pressures promotional environment. the previous fiscal year, Nike's sales in China totaled $ 2.5 billion, in its $ 24.1 billion of total sales accounted for more than 10%. Lyon is estimated that China contributed 30% of operating profit of this sports equipment giant. June this year, Nike's stock price appears the biggest decline since December 2008, after Nike's fourth-quarter profit unexpectedly fell, China demand slowdown. China orders in the fourth quarter increased by 2 percent, compared with third-quarter increase of 20%. Lyons said the problem is that with the deterioration of demand in China, domestic brands and Nike promotional to cheap foamposites ols such international brands are resorting to discounts in order to get rid of a lot of inventory. This analyst at Shanghai store by sampling found behind Nike and Adidas China's third-largest sports brand Li Ning store all the goods are in play Qizhe for sale, he said, the lower the price of Chinese shoes ANTA fight tickets sold commodities, clothing places Sizhe sold. Lyon pointed out that under the price Qizhe half of the amount sold to seven in China Nike sports apparel, Nike is also working to change the type of clothing, the transition from recreational sports to feature line style. Lyon commented that no brand is immune to the impact of d Cheap air jordan 12 ovo iscounts this level, even if it is Nike; practical point of view, we believe that Nike also need three to four quarters to make inventory control. Lyon pointed out that Li Ning will close 8,000 of 3,000 points of sale, which is the total stock market situation has cast a shadow. Get together with the sales of these brands is not a good thing: He said, for example, five of the Li Ning store is next to a Nike-owned stores and distributors in a four Nike stores. He said that although Nike enjoy the advantages of high-end brand status, but will definitely get together promotional activities impact on consumers' purchasing decisions. Lyons added tha Cheap air jordans for sale t Nike in the United States can solve the problem of excess inventory through the factory outlet stores, but Nike in China has yet to establish a similar network. Nevertheless, he pointed out that the Nike brand is being established guerrilla store, or set up temporary outlets to help clean up excess inventory. UBS (UBS) analyst Binetti (Mike Binetti) said, Nike is likely to increase profit margins at the expense of local retailers to discount in order to increase China's orders. He said, we believe that Nike is to create a positive future for the struggle. Binetti has just come back from China. He said that Nike is now taking action carefully. S Cheap air jordan 12 for sale online free shipping till, Binetti said US demand growth continued to accelerate enough to offset the adverse impact of China, but also the surplus. accepted FactSet survey of analysts said it expects earnings call Thursday, Nike's profits from income decreased $ 1.36 to $ 1.12 per share. Analysts expected, due to demand driven by the United States, sales rose to $ 6.08 billion from $ 6.43 billion. In addition to China, Wall Street is still concerned about the demand in Europe, Europe is also an important overseas markets Nike. Analysts Credit Suisse (Credit Suisse) Bath (Christian Buss) said that the strong performance of the North American market may be European ma Retro jordans for sale rket downturn and the challenges of the Chinese market, offset, these two factors are limiting the upside potential of Nike. 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